Email Marketing For Small Businesses
What is Email Marketing?
It is an effective method used in digital marketing world to send emails to your customers. Email marketing, if applied effectively, then it can help you to convert onetime customer into long term loyal customers.
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These campaigns are used to acquire new customers by using direct marketing. There are many other names for drip campaigns. Basically, these campaigns involve the process of sending emails about your product/service to the new customers repeatedly over the time. In this way, you will get leads and customers through frequent delivery of emails to the customers. Our Email marketing services are the best to perform drip campaigns for nurturing potential clients for your business.
It is an effective way to engage your customers with all the latest offerings from your company. The automated emails sent over the period of time to the customers will help in developing a closer relationship with your customers. It is the best way to aware customers about your products.
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These ads are used by businesses to let their customers call them right from search engine. These ads will only get visible on devices having calling capabilities.
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How Do I Grow My Email List?
The need of every business is to grow email list. This is the most common question asked by every businessman. You can grow your email list by creating different offers for your visitors. You can build an e-book related to your business or service and can provoke visitors to provide their email address if they are interested to access your book. You can also use subscription forms to grow your list.
What is the best time to send an email?
The best time to send email to your list varies according to your email list. The opening rates and click through rates can give an idea about the best time for sending email to your list. According to survey, the morning time and weekends are the best times to send an email.
How often I can send email to my subscribers?
The excess of emails to the subscribes can irritate them. There should be a limit of sending email to them. The best practice is to send email every day in the start. Then after two days and then once in a week. In this way, the subscribers will get engaged and don’t get irritated.
What metrics should I track?
There are two main metrics in email marketing which you can track. One is open rate refer to as the number of subscribers open your sent email. The other one is click through rate which refers to the number of clicks by subscribers on the links provided in your email.
What is the ideal length of my subject line?
The character limit generally for any subject line in email is 50 characters. However, the ideal length for the subject line is between 30-40 characters. The emails having ideal character length had highest click rates.